Cat is Managing Director of Ocean Labs across the Ocean Group, a collective of creative, data and digital specialists who are transforming out of home from a static medium to a progressive, creative, digital, responsive channel.
Cat’s driven by the relationship between creativity and technology, a passion which determined her choice of degree in Industrial Design and Technology.
From there she worked in sales and marketing for a photography studio before embracing the creative and strategic aspects of her work at the full service agency LPM.
Cat entered the evolving digital out of home sector with Eye as an Account Manager, Client Manager and Business Leader. As the company expanded, Cat contributed to milestone projects including the launch of its first Global mobile platform Amplify and the digitalisation of Gatwick and Stansted Airports. She was also responsible for Tesco’s award-winning campaign at Gatwick, which created the world’s first virtual fridge for Tesco Mobile using interactive bar code technology.
As a mentor, Cat is a member of Bloom, mentoring and championing women in communications. She is also a member of Women for Women International, sponsoring a young woman in Afghanistan through her education and works closely with The Female Lead initiative to empower young women from all walks of life, by changing their perceptions of modern day role models.
Ocean Labs is an industry incubator which draws together the creativity, emerging technology and Digital Out Of Home (DOOH). Helping advertisers, agencies and brands understand and develop the right creative approach to leverage new and emerging technologies of DOOH. It has long championed start up tech businesses, by providing a platform to showcase new technology.
The Labs team is responsible for delivering some of the world’s most famous DOOH campaigns, including the hard hitting and multi award winning Women’s Aid, Look At Me.
Throughout her time leading the Ocean Labs team, they have won 4 Cannes Lions, including most recently a Silver Cannes Lion for Born Free #TankFree this.